To mark the next phase of its ambitious growth strategy, and following its well-established eBus and eCoach presence in Europe, BYD will initially introduce the all new, full-electric, second-generation BYD ‘Tang’ compact SUV to the Norwegian market, with plans to introduce a full range of battery electric vehicles (BEV) for the commercial sector later this year. These plans include a panel van, 7.5-tonne and 19-tonne rigid distribution trucks, and a yard tractor.
The BYD ‘Tang’ is already one of the world’s best-selling plug-in hybrid electric vehicles (PHEVs). The EV version, the EV600, boasts a range of 520 kilometres (373 miles) based on the NEDC test cycle. The vehicle will spearhead BYD’s ambitions as the brand looks to expand its overall European EV portfolio. The company’s reputation is already well-established following considerable success in the Public Transport sector where the current BYD eBus range of products remains the market leader in Europe.
BYD is aiming to provide its European customers with a full range of 100 percent emissions-free, pure electric vehicles from passenger cars and light commercial vehicles (LCVs) to trucks and buses. In November 2019, the company announced its intention to bring electric trucks to Europe at the end of 2020 to complement the well-established sales and supply of BYD eBuses right across Europe.
Pricing for the full-electric, high-specification BYD Tang EV600 will be announced later this year when it goes on sale in Norway.
“The Norwegian market is the natural choice for BYD to start this trial as we look to expand our EV presence in Europe” said Isbrand Ho, Managing Director, BYD Europe. “Norway is the most advanced market in Europe when it comes to the widespread adoption and usage of electric vehicles, as well as possessing a comprehensive charging network. We will closely evaluate how the market performs, but, in the longer term, it is our aim to expand passenger car sales beyond Norway. We are delighted to be expanding our portfolio with the addition of these new pure-electric vehicles. This is another milestone in our commitment to protect the environment, contributing to the reduction of emissions and cleaner air in Europe. During our marketing trial, we are confident that the BYD Tang’s range, design, practicality and high-level technology will appeal to discerning European buyers. We are on track also to introduce BYD eTrucks this year, with a range of full-electric vehicles including a panel van, a 7.5-tonner, a 19-tonner and a yard tractor.”
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