The Bolt EUV is part of GM’s overall electrification push to launch 30 new electric vehicles by 2025.
Volta was chosen for this high impact campaign because it builds and operates an EV charging network with stations that also feature large eye-catching digital displays that function as a sophisticated media network. To raise awareness around the 2022 Bolt EUV’s launch, Chevrolet has sponsored all ad inventory nationwide on Volta’s charging stations on February 15th and 16th, with a reach of more than 70 million consumers across 23 states and more than 200 municipalities.
“Volta and Chevrolet agree that drivers nationwide are ready to make the leap from gas to electric powered vehicles; partnering to help unveil the new Chevy Bolt EUV is a remarkably natural fit” said Scott Mercer, Founder and CEO of Volta. “To truly transform our country’s perception of EV ownership, we need to expand charging infrastructure while simultaneously targeting consumer behavior. Introducing the newest Bolt EUV through a charging network and media platform already situated at all the places consumers like to go will powerfully drive home the accessibility of EV adoption.”
Volta’s digital media network delivers a high value, diversified audience reach of more than 70 million consumers in 14 of the 15 largest designated market areas. Volta media charging stations also offer brands a dynamic content experience, including activation and engagement opportunities. Brands running campaigns on Volta charging stations report experiencing positive results in brand awareness and increased purchase intent; in addition, Volta's business partners who choose to have Volta charging stations installed report an increase in spend, dwell time and engagement on site.
This media partnership harnessing Volta’s digital media network is the latest in a series of high impact campaigns for the Chevrolet brand. Chevrolet is among a number of the world’s top brands that have chosen Volta’s carbon-positive, environmentally conscious media network to reach their target consumer. Commonwealth McCann, the creative agency behind the campaign, and Carat, the media agency tasked with its strategic execution, have also been tapped to aid in the new Bolt EUV and redesigned Bolt EV reveal.
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