The global pandemic’s impact on the economy has not affected consumer’s interest in electrified vehicles, with registration volumes for EVs and hybrids up by 131 percent year on year to 230,700 – the first time that these vehicles were bought by more than 200,00 consumers in a single month. EVs accounted for 18 percent of total registrations in July, far greater than their market share of 7.5 percent in July 2019, and 5.7 percent in July 2018.
“The rise in demand for EVs is strongly related to a wider offer that is finally including more affordable choices” said Felipe Munoz, global analyst at JATO Dynamics. “The higher competition amongst brands is also pushing down prices.”
Half of these new cars were hybrids, where demand soared by 89 percent, driven in particular by the mild hybrid versions of the Ford Puma and Fiat 500. Plug- in hybrids (PHEV) followed with 55,800 units, up by 365 percent from July 2019, and boosted by new models like the Ford-Kuga, Mercedes A class, BMW XC40 and BMW 3-Series.
The figures for pure electric vehicles (BEV) are also encouraging, with registrations jumping from 23,400 units in July 2019 to 53,200 just one year later, and the offer increased from 28 different models available to 38. This increase was driven by new models such as the Peugeot 209, Mini Electric, MG ZS, Porsche Taycan and Skoda Citigo. Tesla cars declined by 76 percent decline to 1050 units following shipping delays to Europe, as a consequence of production challenges in its Fremont, California plant. The company seems to be losing ground in Europe as a result of strong competition from more local brands.
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