The ID. HUB showcases a new creative direction for volkswagen.co.uk, encompassing a visual richeness which is designed to reflect the colourful ID. family’s diversity, look and feel. The Hub also offers information about the rest of the ID. range including the ID. Crozz, which is set to enter production in 2021, the ID. Buzz and ID. vizzion (planned for 2022), thus demonstrating the numerous new models the company plans to introduce under the electric ID. umbrella.
Another function of the ID. Hub area is to welcome registrations of interest in the ID. family, as well as accept pre-orders for the first ID. model. These pre-orders open at noon on 8th May. Ahead of this, however, site users can register their interest in the electric hatchback and will receive updates and exclusive images in the lead-up to its unveiling.
The MEB (Modular Electric Toolkit) platform-based ID. family is intended to take electric mobility to a broader audience than before, just as the Golf democratised luxury, and the Beetle before it gave mobility to the masses. Multiple ID. models in a range of body styles, including SUV, MPV and hatchback are on their way – in an aim to secure Volkswagen’s leading market coverage and the versatility of its line-up.
“At Volkswagen, electric cars aren’t just the future – they’re the present, with the e-Golf already securing the brand a firm reputation for quality electric vehicles” said Geraldine Ingham, Head of Marketing at Volkswagen UK. “But the next stage of our electric journey is about to start, with the introduction of the ID. family. The range is set to hit the road in 2020 as the first pioneers of our new electric technology and design. The ID. Hub introduces our customers to the range of concepts, including the ID. Buzz, ID. Crozz and ID. Vizzion, with interactive full screen experiences, video and imagery. The diversity of these concepts shows there’s a Volkswagen ID. model for everyone, confirming that the time of the electric People’s Car is upon us.”
The introduction of the Hub follows the recent addition of an ‘Electric Cars’ section to the volkswagen.co.uk site, as the brand’s electrification strategy gears up, and the introduction of a complete family of electric models approaches.
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