The survey of 1,000 US adults was conducted by Pike Research, the clean-tech market intelligence firm. Participants were asked their views on 12 energy and environmental concepts, and the results were summarized in a free white paper available on the company’s Web site.
The percentages of survey respondents stating that they had either a “very favourable” or “favourable” view for each of the 12 concepts were as follows:
Solar Energy: 79 percent.
Wind Energy: 75 percent.
Hybrid Vehicles: 64 percent.
Electric Cars: 57 percent.
Bio-fuels: 47 percent.
Clean Coal: 47 percent.
Nuclear Power: 42 percent.
Smart Meters: 37 percent.
Smart Grid: 37 percent.
Carbon Offsets/Credits: 24 percent.
LEED (Green Building) Certification: 19 percent.
Cap and Trade: 15 percent.
Cap and Trade and Nuclear Power were tied in terms of the largest percentage of “strongly unfavourable” or “somewhat unfavourable” views from survey participants, each with a 19 percent unfavourable rating, followed closely by Carbon Offsets/Credits with 18 percent.
LEED Certification, the green building certification program administered by the U.S. Green Building Council, suffered from a very low level of familiarity among respondents, with 53 percent stating that they were unfamiliar with the program, the lowest level of familiarity of any of the 12 energy and environment concepts.
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