With offices in Washington, DC, and Boulder, Colorado, the new membership organization will span diverse industries and businesses, whose leadership circle alone represents annual revenues of $1 trillion and over 1 percent of US annual electricity consumption (48 terawatt-hours).
"Every enterprise—whether it's a bakery, a big-box retailer, or a data center—should have an easy and direct path to buy clean energy. Ultimately, sourcing clean energy should be as simple as clicking a button," said Michael Terrell, head of Energy Market Strategy, Google, and REBA's first board chair.
REBA's vision of tomorrow's energy marketplace is “a resilient carbon-free energy system where every organization has an easy and cost-effective path to buying renewable energy.”
Commercial and industrial energy users were responsible for more than 2 billion tons of greenhouse gases from energy use in 2018. Mitigating these emissions is part of the reason why over 70 percent of Fortune 100 companies have set greenhouse gas emissions reduction targets or renewable energy purchasing goals.
Membership is available to nonresidential energy buyers, clean energy developers and other service providers. The association aims to open energy markets and offer greater choice for corporate energy buyers, focusing on innovations in policy, markets and technology as well as educational training.
REBA was originally founded in 2014 as a partnership between four NGOs—Rocky Mountain Institute, World Wildlife Fund, World Resources Institute, and Business for Social Responsibility.
