The Opower Marketplace Suite has been developed in partnership with Enervee, whose software is designed to change the way consumers buy energy-using products. Marketplace Suite arms customers with information about more than 600,000 product and service offers from hundreds of retailers. Bringing a data platform oriented company like Enervee onto Opower’s Customer Engagement Platform will enable utilities to effectively target customers with incentives and offers, drive higher program participation rates and unlock new business value from their customers’ energy efficient purchases.
“The energy landscape is changing” said Opower CEO Dan Yates. “With the rise of electric vehicles, distributed generation, smart thermostats and battery storage, customers have more options for energy products and advice than ever. But research shows that customers already trust their utilities, and our joint solution with Enervee helps further position utilities as energy advisors, enabling them to expand their relationship with customers beyond the energy bill.”
Enervee CEO Matthias Kurwig added that the new technology platform will engage consumers throughout the buying process, providing unique energy insights that they can’t find anywhere else.
The Marketplace Suite incorporates customer targeting and marketing tools to help utilities improve the scale and performance of existing incentive programs and drive customers to new ones. There is an advanced analytics dashboard that produces evaluation, measurement and verification (EM&V) data which allows utilities to develop highly cost-effective and targeted marketing campaigns while seamless integration with existing utility web portals will help to empower customers, providing them with personalised energy insights and product recommendations.
EM&V helps to promote the value of energy efficiency programmes by providing accurate assessments of their methods and performance. This includes analysis of energy savings drawn from numerous sources of information in order to determine the potential amount of savings a particular energy efficiency programme can generate in addition to a comparison of costs and benefits. These benefits may include a reduction in greenhouse gas emissions, improvements in public health, lower energy prices, job creation, higher income potential and reduced construction costs for utilities.
Opower is an enterprise software company that helps utilities improve their customer engagement with proactive, digital communications that improve customer satisifaction, manage energy demand lower costs. The company supplies its software to over 95 utilities worldwide reaching more than 50 million homes and businesses.
Enervee is the world’s first energy-smart data and commerce platform that connects utilities, retailers, manufacturers and governments through integrated product rankings and recommendations - distributed via online, in-store, mobile and social channels. The Enervee Score provides a data driven and objective way of comparing a product’s eco-value including energy consumption, product popularity and price worthiness, based on industry standards, against all models available on the market.
For additional information:
