Hanwha Q Cells has been awarded the Top Brand PV Seal 2017 from EuPD Research for the fourth time in a row in Europe and for the second time in Australia based on surveys among installers in the respective markets. Installer feedback, published in this year’s Global PV Installer Monitor illustrates the quality of the company’s products and level of service, concluding that the company “continues to maintain an exceptional market position in the leading European PV markets like Germany, France, Italy and UK. Moreover, customers in Australia also confirm Hanwha Q Cells reputation as their first choice partner”. The 2017 survey for the US market, where Hanwha Q Cells achieved the award last year for the first time, has not been conducted yet.
EuPD Research emphasised that participating installers rated the products positively compared to the competition. Furthermore, the scores for brand recommendation and unaided brand awareness were among the highest in the industry. Only a small number of manufacturers were honoured with the Top Brand PV Seal, but rarely have companies qualified for a majority of the surveyed markets.
"We feel honoured that our customers consistently put their trust in Hanwha Q Cells” said Maengyoon Kim, Head of Module Sales in Europe. “Winning the seals for the fourth year in a row in Europe and for the second time in Australia spurs us to continue our work with the utmost commitment to offer our customers best quality and service”.
Markus A.W. Hoehner, CEO of EuPD Research, added that the PV module market remains highly competitive and that seals of approval do not just offer benefits for manufacturers. Installers can differentiate themselves by proving they are offering high quality brands.
The Top Brand PV Seal is awarded following thorough regular surveys, in which market researchers and pollsters of EuPD Research identify the preferences of PV installers worldwide when recommending module brands. The independent Top Brand PV Seal is based on an annual multi-level analysis of qualified statements in regards to brand perception, brand management and market penetration from installers and intermediaries.
Image: Hanwha Q Cells
For additional information:
