Talco Electronics decided to appoint Fairly Painless Advertising to produce the video because “even with recent bi-partisan wind power support, there are constant controversial arguments as to how wind projects are affecting health, safety, wildlife and property values”. The company says these issues blind consumers to the vast number of benefits of wind power can offer.
“We aren’t suggesting for consumers not to research the rhetoric vs. the reality of these issues. It’s unfortunate that the positive changes wind power has to offer are too often covered up by the persuasive power of particular statistics used to bolster weak arguments. Add political agendas behind the media that is pushing the issues and the genuine intention of the wind project collapses. I want to cut through the politics and bring the benefits of wind power to the forefront,” comments Tal Mamo, President and Founder of Talco Electronics. The stories of the school, farm and business portrayed in the video came directly from Talco’s actual case studies, and illustrate these benefits of wind turbines that Tal refers to.
The concept of the video is simple: putting aside political rhetoric to focus on the positive impact of wind power. Talco believes in the power of wind and harnessing its energy to improve and preserve our world, our community, and our future. This video was made to share with others who also understand and believe in using our natural resources to power our world as well as those seeking to further understand benefits of wind power.
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